BEarena noted many customers had virtualised, however they had not leveraged that investment to bring further benefits to other parts of the application infrastructure. By partnering with Veeam as their sole route to market in ANZ, BEarena became known as the next generation Backup and Disaster Recovery experts. Backup and Disaster Recovery became the cornerstone of BEarena’s offerings, building on the enterprise class virtualisation services already provided and creating the next section of the “Business Enablement” arena from where the name BEarena is derived. Since then, BEarena has established many ANZ firsts.